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October 2010 Archive

October 12th, 2010

U.S. Crushes Japan And Europe (In Status Updates, At Least...)

Who needs the World Cup when you can demonstrate world domination via Facebook?

Americans were recently ranked #1 in accessing social media sites from mobile devices in a new study by comScore. The industry research firm compared mobile content use in the US, Japan and Europe - and the results gave everyone a little something to cheer about.

In nearly every other category besides social networking, the Japanese handily beat their American and European counterparts. Over 75% of mobile users in Japan browsed, accessed applications or downloaded content, running virtual circles around the 43.7% of U.S. users and 38.5% of Europeans.

While the Japanese mobile users were the "most connected" of the three markets, the Europeans proved to be texting machines, with 81.7 percent sending a text message in June, compared to 66.8 percent in the U.S. and just 40.1 percent in Japan.

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