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October 2011 Archive

The Social Consumer

There's no doubt that social media has shifted the consumer landscape, both online and offline. Whether they're buying a house or a hamburger, consumers now base purchasing decisions more and more on what their peers think - and with the proliferation of social platforms like Facebook, YouTube, review sites and blogs, it's easier than ever to collect that feedback instantaneously.

Today's consumer is social and savvy, and their channels of influence can't be overlooked. While all digital channels play an important role in a brand's holistic marketing strategy, brands must understand and leverage the channels that most influence the social consumer. Check out a great infographic that analyzes today's social consumer here!

Dc Shoes/Dirt3, Design Licks Site Of The Day

Well, we did it again. Today our DC Shoes/Dirt3 promo site is being honored with a Site of the Day award from DESIGN LICKS, a site which spotlights the best sites on the web around the world. Creativity, usability and attention to detail are the key to being rewarded by the Design Licks team.

With the release of the video game DiRT 3 on the horizon, DC Shoes and WRC driver and DiRT 3 technical consultant, Ken Block, needed a website to help promote the game and reveal the DC Compound to the world. Read More about the project in our work section.

Inspiring Millions To Think Different

Apple icon Steve Jobs passed away yesterday, leaving behind a legacy of innovation and excellence. At Cuker, we remember Jobs not only as a technological genius but as a design visionary who championed simplicity, function, and elegance. He elevated geekiness into greatness and inspired millions to settle for nothing less than the very best.

As he told BusinessWeek in 1998, "That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."

Jobs inspires nearly every touchpoint at Cuker: our business, our design aesthetic, and our approach. We use Apple products every day, and apply his innovative design principles into everything we do. For us and for millions of others, his legacy lives on both through the superior products he created, and the commitment to excellence that he inspired. He will be greatly missed.

Quiksilver Unleashes New Wetsuit Site

Winter waves are on their way - and with the new site we designed/developed for Quiksilver, you can find the perfect wetsuit no matter where you're catching them. You can check out the entire collection - including their classic Cypher wetsuits with new and improved technologies for 2011, as well as the first ever battery-powered heat vest that can be worn and operated under any wetsuit. Explore the interactive product pages, watch videos, and pick up a sweet wetsuit HERE. We'll see you out in the water!

the dynamic brand tm