International Online Marketing

We have been doing international expansion for several of our clients this year and it has been fun to watch the results. Below is a link to a great article that emphasizes several important factors when you are internationalizing your website. When you go into a new region it is important to use regional language on your website, set up hosting in the region, and pay attention to SEO in the region.

http://www.searchenginejournal.com/top-tips-for-multilingual-marketing-and-seo/22637/


Think Different

This inside video from the early days of Apple's turnaround captures the genius, vision, and inspiration of arguably one of the greatest marketers of all time: Steve Jobs. He describes with utter clarity the essence of brand marketing, and its relevance to Apple. The effects of the campaign introduced in this archive video went on to revolutionize Apple, and bring it to its tremendous position today. Enjoy!