If you've ever wondered what goes on here, wonder no more...see what pen trick Kam learned last night, what Natalie got for lunch, which flannel shirt Jason is wearing on any given day, what facial hair style Rob is rocking, what color shoes Lex got at the mall last weekend, omg, and more...

Follow us on Instagram and you'll get a behind-the-scenes look at the day-to-day happenings here at the Cuker factory. Don't have Instagram? Download it and follow us at "cuker_interactive" for the inside scoop.

There's no doubt that social media has shifted the consumer landscape, both online and offline. Whether they're buying a house or a hamburger, consumers now base purchasing decisions more and more on what their peers think - and with the proliferation of social platforms like Facebook, YouTube, review sites and blogs, it's easier than ever to collect that feedback instantaneously.

Today's consumer is social and savvy, and their channels of influence can't be overlooked. While all digital channels play an important role in a brand's holistic marketing strategy, brands must understand and leverage the channels that most influence the social consumer. Check out a great infographic that analyzes today's social consumer here!

Google just announced the soft launch of Google Plus - will the new social network prove to be the game changer/Facebook-killer that Buzz was not? The immediate response was decidedly mixed, with some touting user-friendly functionality like video chat feature Hangout and messaging service Huddle, and others noting a striking resemblance to another premier social networking service. Although this launch was limited to a small test group, Google promises that the product will soon be available worldwide.

Want to use Google+ on your Android phone? Yep, you guessed it - there's already an app for that.

What better way to celebrate the start of summer than a lunch at the beach! We grabbed some of our favorite health food, pizza, and our boards and headed to Fletcher's Cove Friday to give ourselves a well deserved break. Check out the full set of photos from Friday on flickr HERE.

Before this week, coupon darling Groupon (a start-up now hot enough to turn down mega-suitor Google) held the record for money generated from a single offer - $11 million from their $25 off of $50 promotion from the Gap. That was, until competitor LivingSocial came out of the Groupon shadow to take the lead, generating over $13 million with a $10 coupon worth $20 at Amazon.com. The record-breaking gift card deal with stakeholder Amazon may have given LivingSocial a leg up in the coupon wars, and helped make the DC-area startup the new belle of the social media ball.