Almost 50% of online advertisers surveyed at the recent Ad Tech conference in New York accredited Paid Search Ads (Pay-Per-Click) as their best performing advertising tactic in 2006. A close second was E-Mail Marketing using a house list with a 47% vote. Search Engine Optimization was also consistently ranked as one of the best performing advertising tactics.
E-Mail Marketing using a rented list is at the top of list for worst performing advertising tactics. (Hopefully advertisers will get a hint and stop hitting us with so much email spam!) Also at the top of the list for worst performing tactics is pop-ups and pop-unders. Cuker Design does not encourage clients to use either of these tactics.