Oakley Mobile App Marketing Campaign

Oakley partnered with Cuker to promote their innovative Surf Report Mobile App. Oakley's updated mobile application allows surfers to instantly check the waves at their local spot, get forecasts, and share information with other surfers.

An Inside Look

The Goal

Collaborating with Oakley, our goal was to build awareness, create buzz, and get the surf community to engage with the updated app.

Millions

Of Impressions

The Approach

With the development of the new mobile app, Cuker created videos to promote Oakley’s latest technology. We wanted to provide a video experience that displayed the various features/benefits of the app, including instant wave conditions, forecasts, tide charts, and weather reports – tips every surfer needs before paddling out.

100K+

Downloads

Campaign Success

Surfers everywhere quickly took advantage of Oakley’s latest mobile technology. Working directly with the brand’s existing product campaign, our videos generated a wave of talk and buzz about the app. Our digital video strategy and execution helped drive trail, boost awareness, and increased user adoption of the Oakley Surf Report Mobile App.