Apple icon Steve Jobs passed away yesterday, leaving behind a legacy of innovation and excellence. At Cuker, we remember Jobs not only as a technological genius but as a design visionary who championed simplicity, function, and elegance. He elevated geekiness into greatness and inspired millions to settle for nothing less than the very best.

As he told BusinessWeek in 1998, "That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."

Jobs inspires nearly every touchpoint at Cuker: our business, our design aesthetic, and our approach. We use Apple products every day, and apply his innovative design principles into everything we do. For us and for millions of others, his legacy lives on both through the superior products he created, and the commitment to excellence that he inspired. He will be greatly missed.

When one of the worldwide leaders in high-performance protective gear and accessories for action sports needed a micro-site to promote an upcoming product, they knew who to go to. We created a new page for Giro's new state-of-the-art helmet called the Reverb, with a cool social media plugin feature that allows fans to generate pre-launch buzz in their Facebook and Twitter accounts. Read more in our work section or check it out HERE.

Some of our recent work was spotted on last night's episode of Rob Dyrdek's Fantasy Factory, as Rob proclaimed his passion for Bill My Parents. Earlier this year, we redesigned BillMyParents.com and within a month of launch, tripled the number of monthly unique visitors. This episode shouldn't hurt BMP's success either, it features Rob and his mother filming a commercial explaining the benefits of a BMP prepaid debit card.

Cuker also designed a site for Rob's new MAKEYOUROWNLUCK campaign, which can usually be seen plastered around his office.

To view the full episode and Bill My Parents commercial, head over to MTV.com to check it out!

Check out this new animated video we scripted, designed and developed for health and wellness scheduling software company www.mindbodyonline.com Do your eyes a favor and watch in HD, it's worth it.

We recently launched a new site in partnership with Sojourn, a new hair care line from Elan Sassoon, the son of hair icon Vidal Sassoon. The new site showcases Sojourn's specialty hair products and advances the company's ambitious mission - to bring advanced education, superior product, and professional integrity back to the haircare community.

We sat down for a Q&A session with Matt McCausland of Sojourn to discuss the recent project:

Cuker: How does the new Sojourn site meet or exceed the established goals of the project?

Matt: We couldn't be happier with the look and feel of our new site. Thanks to Cuker, our online presence reflects who we are as a company and has put us on the right foot in establishing our brand. In this day and age, your website is the face of your company and we were not pleased with how our original site conveyed the Sojourn brand. We were able to sit down with Cuker, feel comfortable, and explain who we are as a company and where we hope to be in the future. From those conversations, the creative team at Cuker was able to translate our culture into a tangible website. Now our distribution partners across the country have the online support they need to achieve their goals.

Cuker: What are the most powerful/effective components of the new site?

Matt: Due to the amount of science behind our product, there is a lot of technical information that needs to be delivered in a clear and concise format. The team at Cuker was able to not only understand the science in a relatively short time frame, but then translate it into a format that is easy to follow for our customers. The product section allows potential retail and salon customers to understand what product is best for their hair while simultaneously understanding the basic science that is part of our competitive advantage. Once a product has been chosen, customers are able to easily find the nearest Sojourn salon and complete the buying cycle through the user-friendly salon locator.

Cuker: What was your overall experience working with the Cuker team?

Matt: From the initial meeting, the Cuker team was friendly and professional. Our biggest complaint from our previous website partner was the lack of timely communication and meeting deadlines. Cuker was aware of this from the beginning and made every effort to avoid those issues. As is expected with any project of this size, complications arose, but our project manager kept us updated in a timely fashion and we were never caught off guard by any changes. Overall we are very pleased with our experience and, now that the foundation has been laid, we are looking forward to working with Cuker to continue to build brand awareness and mind share.