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Nov 11, 2009
What's Your Holiday Web Marketing Strategy?
Savvy etailers know that holiday purchasing decisions start marinating long before the Thanksgiving turkey. With the last of the Halloween candy barely devoured, the holiday season is already in full swing. +
Sep 22, 2009
Quiksilver Go Receives 2009 WebAward Honor
The Quiksilver Go site was recently awarded the 2009 WebAward for Outstanding Achievement in Web Development from the premier award recognition program for Web developers and marketers worldwide. +
Sep 8, 2009
'The Spot' Honored at DGA Digital Day Event
Popular viral video produced by Cuker Interactive is featured at prestigious annual event showcasing the latest in digital technology. +
Aug 11, 2009
Vix Makes A Splash
World-renowned luxury swimwear brand dives into enhanced e-commerce with a powerful new Web platform. +
Jul 7, 2009
Viral Video Marketing Spreading Fast
Viral video is hot, and it’s getting even hotter. Last year saw an exponential rise in online video, and the growth is showing no signs of abating in 2009. +
Jul 2, 2009
Fuel TV Goes Behind the Scenes at Quiksilver Viral Video Shoot
Collaborative viral video project from Quiksilver and Cuker Interactive grabs the attention of Fuel TV’s popular television show “The Daily Habit.” +
Jun 15, 2009
Quiksilver Hits The Spot
Quiksilver and Cuker Interactive have upped the ante in the digital skate world with a new viral video featuring Tony Hawk, Alex Olson, Danny Garcia, Kyle Leeper, and Reese Forbes that generated over 20,000 views in the first two days alone. +
Jun 15, 2009
Gymkhana Two Shifts Into Overdrive
DC Shoes' new "Gymkhana Two" video featuring rally legend Ken Block went into viral overdrive last week, nailing the 9th spot in highest views of all videos on YouTube. +
May 15, 2009
Quiksilver "Go" Wins Design Award
The new Quiksilver Go site wins a best-of-the-web award for its state-of-the-art interactive platform spotlighting the iconic surf company's new Diamond Dobby Boardshort Technology. +
May 3, 2009
Twitter Tips
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers) +
May 2, 2009
The Emergence of Twitter
The micro-blogging phenomenon Twitter is proving that it’s more than just another dazzling flash in the social media pan. Long a communication and promotional tool of tech aficionados, savvy social networkers and other early adopters, Twitter is becoming a respected tool for businesses to improve communication and enhance brand awareness. +
Apr 7, 2009
Investing In Your Email List
A targeted, organically-grown email list is one of the most valuable assets your company can own. With direct communication with your customers on a personal, one-on-one level, you can cultivate long-term relationships with consumers who will return to purchase time and time again. +
Mar 23, 2009
SEM Earns Respect for Driving ROI
As a cost-effective, ROI-driven marketing initiative, Search Engine Marketing (SEM) is finally getting the respect it deserves. In the midst of the economic downturn, companies are looking to proven strategies like paid search to generate sales while spreading brand awareness. +
Feb 23, 2009
eCommerce Rides The Digital Wave
A crowded marketplace and a soft economy have created a perfect storm that is accelerating the digital evolution. +
Jan 28, 2009
Email Marketing Delivers
Email is one of the most powerful marketing tools available for businesses today, delivering reliable, ROI-driven results at a low cost. +
Jan 28, 2009
Top B2C Marketing Tactics in '09
Consumer marketers are looking to email marketing, SEO and paid search for ROI in 2009. +
Jan 16, 2009
Callaway Golf Announces Acquisition of uPlay
Callaway Golf Company today announced it has acquired uPlay, a Carlsbad, California-based developer and marketer of technically superior consumer electronics devices. +
Sep 29, 2008
Quiksilver Game Scores as Viral Marketing Initiative
Quiksilver is one of the most widely recognized lifestyle brands in the world, popular for authentically capturing the surfing, skateboarding and snowboarding culture in each of their products, events and retail stores. +
Sep 29, 2008
Keeping Your Visitors Engaged
Today more than ever, consumers are overwhelmed with a dizzying array of choices online. While strategies like SEO, PPC, and banner ads work to attract Web users to a particular site for an initial visit, it takes a positive experience to convince them to return, again and again. +
Jun 27, 2008
Developing An SEO Strategy That Works
SEO. These three little letters can actually translate into huge dividends for companies looking to thrive in today’s economic environment. In fact, without an effective, aggressive search engine optimization strategy, your great website could end up lost in cyberspace. +
Jun 27, 2008
Harnessing the Power of Web 2.0 Technology
The incorporation of social media and other Web 2.0 technologies is critical for effective Web marketing in today’s softening economy and competitive online marketplace. +
Apr 15, 2008
Better Bacon: New Summer '08 Collection
Better Bacon is an L.A. based clothing company dedicated to supporting artists with developmental disabilities. Better Bacon headed south to our Solana Beach studio for a photo shoot of their upcoming collection, which features the art of local students from Widney High. +
Apr 10, 2008
Django: The Unrivalled Content Management System
The Python-based web framework known as Django has been a hot topic in the news recently, and many agree that it is the most reliable content management system available. Wired Magazine also acknowledges the pragmatism and unparalleled features of Django. +
Apr 9, 2008
Integrated Marketing Strategies
To establish a streamlined, compelling brand presence for the uPro golf device, we developed a sophisticated new web site and an integrated marketing campaign that included both print and online strategies. +
Mar 31, 2008
Evolution of Web 2.0
The convergence between television and the Internet are taking over entertainment. Dot TV (.tv) websites with content sharing capabilities have seen an exponential growth in participation as Internet users are evolving towards creative expression and sharing. +
Mar 4, 2008
DC Shoes Launches Video Site
The new DC video site takes a fresh approach to viewing skateboarding videos, photos and news from the team. One of the most respected brands in skateboarding creates a buzz with their all new skate video site. +
Mar 3, 2008
uPro Golf GPS In Golfweek Magazine
uPlay's latest mobile electronics device, the uPro golf rangefinder is one of the most technologically advanced and innovative golf devices to be released in years. Golfweek gives it an enthusiastic approval. +
Jan 10, 2008
E! News Features Stampdla.com
E! News Daily did a feature on the sneaker-obsessed culture in Los Angeles focusing on Stampd’ LA’s inventive approach to classic white Chucks. +
Nov 15, 2007
Forbes Recognizes Cuker Design's New Site For LMA
Bridging the communication gaps in America to target new groups for marketing purposes is no easy task. LMA caught the attention of Forbes due to their groundbreaking work in multilingual marketing. +
Nov 9, 2007
Going Green
“Any intelligent fool can make things bigger, more complex, more violent. It takes a touch of genius- and a lot of courage to move in the opposite direction.” Take part in the fight to save our planet in peril. +
Oct 3, 2007
On A Mission Surf Named Best Website
TransWorld Surf Business awards On A Mission Surf with best website of the month. In the surf industry any accolade from TransWorld is hard to go unnoticed. +
Oct 2, 2007
Helvetica
This year marks the 50th anniversary of Helvetica. This Swiss sans serif has made an overwhelming impact in the design world. Typeface is one of the most important elements to good design, but does it control the message? +
Sep 17, 2007
Emotional Response Marketing
Delivering a successful message depends on perception and response. “Emotions have much more power to affect reason than reason does to affect emotions…” and design from an emotional perspective is quite different. +
Aug 31, 2007
Building Brand Awareness Through Effective Search Engine Marketing
Paid search spending is up more than 40%, overpowering all other forms of Internet marketing and advertising. Monitoring and creating optimized results is what drives brand awareness and company growth. +
Feb 5, 2007
Best and Worst Online Advertising Practices
E-Mail Marketing using a rented list is at the top of list for worst performing advertising tactics. Search Engine Optimization has been consistently ranked as one of the best performing advertising tactics. +
Jan 6, 2007
Singlefin Sells!
Six months after the launch of their new website, Singlefin is bought out by a well-known software giant as a means to take Singlefin out of the competitive running. +
Jan 2, 2007
2007 Internet Advertising Trends
The most popular forms of emerging media include search engine advertising, online video, blogs, podcasting and social networking. In 2008, online advertising spending is expected to reach $23.8 billion. +
Dec 8, 2006
Cuker Design Launches New Website
Welcome to the new Cuker Design website. It's about time we showed the world what we have been doing. View our portfolio to see what we’ve been up to, and check back soon for upcoming features. +
November 11, 2009
What's Your Holiday Web Marketing Strategy?
News Image

Savvy etailers know that holiday purchasing decisions start marinating long before the Thanksgiving turkey. With the last of the Halloween candy barely devoured, the critical holiday season is already in full swing. Make sure your marketing strategy includes email, PPC, and social media so that your business enjoys a joyful – and prosperous – season.

Studies show that over half of Americans begin researching Christmas gift purchases before Thanksgiving, and nearly three-fourths have decided on a particular gift before the first week of December. A well-executed, proactive marketing plan is essential for a successful end to ’09.

Although research indicates that 55% of shoppers will shop online this holiday season – an increase of 6% over last year - the Web landscape is more saturated than ever before. To be heard over the chorus of countless other offers, your messaging must offer shoppers clear value in direct language that captures their attention.

Email marketing is still the king of ROI, allowing you to talk directly with your customers with special promotions tailored to their demographic or purchasing history. Strong email campaigns speak the consumer’s language, compels them to action, and encourages them to share your messaging with friends and family.

Paid search or PPC (Pay-Per-Click) marketing is an easy way to drive targeted traffic during the holiday rush. While organic rankings take time to cultivate, paid search allows your messaging to appear at the top of search engines quickly and at a relative low-cost. PPC often captures the attention of consumers who are already intending to purchase, and can generate a significant amount of online revenue.

A social media strategy is critical too - social networking traffic has exploded over the past year, and more and more shoppers are using their personal networks to review products, research brands, and inform their purchasing decisions. Social networking site Facebook has grown exponentially, evolving from a small Web community to one of the largest markets in the world for branding, advertising, and the exchange of beliefs regarding goods and services.

In a recent survey, 30% of responders said that they learned about about a product, service or brand on a social networking site. Sites such as Twitter and Facebook also generate more direct sales than previously believed – a quarter of those surveyed have gone directly to an ecommerce site after learning about a product or brand on a social networking site.

In an increasingly competitive landscape, a solid Web marketing strategy can be the differentiator that allows your business to thrive. End 2009 on a high note with a comprehensive marketing strategy that includes email marketing, PPC, and social media...and have a safe, happy, and successful holiday season!