Cuker

Cuker joined over 120,000 tech aficionados in the City of Sin for the International Consumer Electronics Show (CES) on January 7th - 10th. CES is the the largest consumer electronic trade show in America, showcasing the latest innovations in wireless communications, digital video, Web development, and other technologies. In a sea of digital eye-candy, 2500 companies exhibited over 20,000 products that competed to wow the crowd. Though what happens in Vegas is supposed to stay in Vegas, there was lots of great information to take home. The three biggest trends for 2010, according to the buzz? Mobile, mobile, and mobile...

Google Labs has created a very nice, statistically driven visualization of what different percentiles of users see of your website. Where visual effect is key, it is critical to keep in mind what is actually visible!

http://browsersize.googlelabs.com/

Technology has enabled us to verify our assumptions and intuitions, and as the revolution of web analytics has shown us, marketing and advertising is not exempt. Even design is subject to experimental evidence. This is an interesting read on using eye tracking and experiments to determine what impact designing for the "page fold" has: The Myth of the Page Fold: Evidence from User Testing.

In the image below you can see the hotspots where user's eyeballs were tracked as they read the pages and followed the content down. Users are now accustomed to scrolling web pages, and if content is displayed in a way that entices them to read more, experimental evidence shows that in general they are perfectly ready to do so.

The world is getting smaller. US based brands are admired globally and used to be more difficult access. Now with the Internet, large US brands are becoming increasingly more accessible by an international audience.

Over 60% of Facebook and Twitter users are outside of the US. We have launched many social media campaigns with our clients (predominantly US based brands) and we always get feedback from international users asking how they can buy the products.

Currently we are working with Callaway Golf, DC Shoes, Quiksilver, and Vix Swimwear on building international features and infrastructures on their website(s).

US Brands need to have an online strategy for international e-commerce, international currency, website hosting, language translation, and ongoing website management. We have been working with our clients on structuring their international online strategy to build it efficiently and grow sales.

The internet is bringing people together and making it easier to get brands and products that you love, whether you are in Sothern California, New York, Brazil, Australia, Europe, or Russia. In the next 5 years all major brands will be addressing global e-commerce solutions to grow direct sales and market to an international audience.